Four-Color printing can add a, exciting dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing is not necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?
For example, a direct mail piece or marketing brochure that is introducing your company for the first time to a potential customer should make a great first impression and four-color printing may be the best way to communicate your products or services. However, an assembly instruction booklet to be included with a product may work fine as a one- or two-color printing project.
Continue Reading…
Related posts
When choosing the right printing services for your company, you will find there are a lot more factors to consider than originally thought. In today’s highly competitive marketplace, image plays a very important role in the way people receive your product. When you decide to search for a print service provider, it will more than likely be for material that will be seen by the public and more importantly by potential clients. It is therefore very important that the way in which people receive the printed material be of the highest possible quality, not only regarding the corporate design and imagery, but also the physical elements, such as paper and print quality, layout and the physical form in which it is received, e.g. flyer, business card or pamphlet.
There are various different formats for printed material and these require different printing techniques. These range between continuous-form materials such as invoices and purchase orders, and made to order products such as books, newsletters, business cards or flyers. Many print suppliers might specialize in a specific field, and it is therefore necessary to properly gauge which printer will be best suited to your needs, providing the best quality at the lowest price. It is important to build up a relationship with your printers, and be able to check their references. A good service representative will be able to manage the process smoothly and make recommendations where paper sizes and ink types are concerned. Although it might seem convenient, the idea that you have to be loyal to only one print supplier could lead to you having to pay more or settle for lower quality on a certain product. Some printers will accept projects they are not equipped to do, only to outsource them to a third party.
Continue Reading…
Related posts
Offset printing is a technique during which an inked image is transferred, or “offset” from a plate to a rubber blanket, then to a printing surface. Offset printing is often combined with lithographic printing, which uses the repulsion of oil and water to produce a flat image carrier. This is often referred to as offset lithography.
Offset lithography is the most common type of color printing for high-volume jobs. Now we’ll discuss in more detail how offset printing works and the advantages to using it.
Continue Reading…
Related posts